Tag Archives: movie

The Definition of the #DGRSong

The trailer for Gore Verbinski’s new film A Cure for Wellness has dropped and I want to define this once so I can just reference it in the future.

When you hear the following in a trailer:
  1. A pop/folk song
  2. Tempo slowed way down
  3. Set in a minor key for creepy/disturbing effect
These things put together when used as the backing track for a movie/game/whatever trailer – I am now officially labeling the “Dark Gritty Reboot Song” or #DGRSong
 
Other Examples:

If you aren’t yet convinced, check out this great article by ScreenCrush which includes a much larger collection of examples.

#DGRSong

 

Indymogul’s Top Youtube Trailers

Hey!  Thought I would repost this recent video from some of my favorite youtubers – Indymogul.  They have been teaching young and upcoming filmmakers the tricks of the trade with Backyard Effects and many other great shows for years now and I have come to really respect them.  This is part of their Friday Favorites show in which they invite a fellow youtuber to come and share there Fav 5 …somethings.  For this one, we get to hear about Travis Betz shares his favorite (youtube) trailers.  They aren’t the big, flashy ones that I review but they are kinda fun (Particularly the hipster one).  So enjoy, leave me a comment down below telling me what you think and if you haven’t already, check out my review of The Maltese Falcon on the Soontobeangel blog!  Thanks

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Still Hungry…

This week the Art of the Trailer returns with a vengeance!  And the recent teaser for the Hunger Games film.  There is a lot of hype around this book/movie franchise and I was rather excited to see that they are off and running with their marketing campaign.  Check out the trailer below and then keep scrolling for my analysis:

To begin, I need to state that I come from the perspective of not having read the books.  I have several friends and family members who have and all claim it to be an excellent story (though perhaps a bit rough to digest) and I do plan on reading them someday.  However I come at this from the perspective of the everyman – the individual NOT in the know and that will shape my analysis of this teaser.

Basically, I would call it decent.  By the end of the trailer I am intrigued enough to want to see more; however part of that feeling comes from the fact that there is nothing really there.  It has some really great moments and some ones that leave me wondering “why?”.  So with that said, let’s break it down a bit.

First and foremost, I liked the score.  It is driving and conveys several emotions simultaneously.  It gives the vibe of adventure almost like the Lord of the Rings.  You can also feel the cerebral nature of the content there, the inner struggles of the major figures (think Explosions in the Sky).  It has a great pace and it punctuates the transitions beautifully….that is until 0:24.  They put in this awkward build up that breaks up their flow and while it is pretty Kick-A, it jumbles up what was a very good start to a trailer. Overall though it is an excellent soundtrack for the trailer because of it’s driving melodies and intensity.

I like the Lost-esque start. It engages you, making you question “where am I?” and it acts perfectly as the draw you need at the start of a good trailer.  They do a good job of setting up the Pull-in and then filling it with our first glimpses of the protagonist.  We know enough about her to see that she is hunting (or being hunted) and we immediately identify her as our hero.

The voice-over seems to be a good choice.  I like that the first word we hear is her name – Kate – and then we get a bit of explanation as to what is going on.  Whoever performed that monologue did it very well, keeping it very soft and enticing, and it gives us enough without being too much.  His words reassure her but plant curiosity in us.

Finally, I really like the very ending of the trailer with Kate hopping the log, nocking the arrow and firing it onto the logo and title card.  Whoever did the After Effects there ROCKS!!! That sequence is so intense and fun to watch, as well as gives a perfect transition from footage to title.  Amazing work there!

Okay….that was the good stuff.  The bad stuff is this:  We watch some chick who is running around in the woods….and the woods are spontaneously combusting…………wait, what?  Basically for people who don’t know the series and the context of why trees are bursting into flames, it just seems juvenile.  We see a giant fireball go wizzing through the air and light up a tree and we think, “Wait is this magical or is it real?” and not in a good way.  We need something more than that to understand what she is up against.  The “hidden puppeteer” scheme works very well, in that we know someone is making her do something, but what we see is far outside the realm of that which we have been shown up to that point.  Again it breaks flow and breaks my engrossment in the trailer, which is never a good thing.

Also (and really this is just stating what I said before) we really don’t see much at all.  We see a girl running around in a forest with archery gear and that’s about it.  For fans I am sure this is all they needed and even for me it seems to have satisfied my curiosity for a time.  However for typical movie goers I doubt this will be enough.  However I will grant it that this is just a teaser and there is much more marketing to come from this blockbuster franchise.

Overall I think that it does it’s job very well with only a few little hiccups along the way.  It intrigues without even touching the thought of spoiling and I am actually excited now to see what comes of this story.

Final Rating:  4.5 // 5

Welp!  That’s about it!  Hope you enjoyed my review of the Hunger Games teaser.  It feels really good to be blogging again, and I hope to keep to the original Friday post schedule over the next few months.  Please feel free to comment below and tell me what you think about the up-coming Hunger Games movie!  Also, if you have any suggestions for trailers to review next PLEASE share them!!!  I love critiquing trailers and I have a few more in mind but I would love to get to some of your requests. Just leave them in the comments below and I promise to get to them very soon.  Next week I think I will try to tackle what I am willing to call the “most convoluted story universe I have ever encountered”.  You’ll just have to check back next Friday to find out what it is 🙂  Have a great week and:

“May the Odds be Ever in Your Favor”

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Dark Knight Rises, Fool!

Before we begin, please check out the trailer for – The Dark Knight Rises – and come back for thoughts and commentary. And if you haven’t already, please check out all of my review of Harry Potter and the Deathly Hallows part 2.

I was so excited to see the first teaser for this film before the final Harry Potter film. It caught me entirely off guard which made the revelation of what it was all the better.  I absolutely LOVE this trailer – it’s fresh, it’s furiously intense, it is beautiful!  I am so excited for the film, so let’s get to the trailer review!

First, it is important to note what we, the audience, know going into seeing this.  For the casual fan of the series, this comes off as the follow-up to the masterpiece that was The Dark Knight – with Gordon in trouble, Batman in hiding and some new creepy guy (who looks a bit like Scorpion from Mortal Kombat) terrorizing the town.

For the slightly-more-than-casual fan, a whole microcosm of insanity starts whirling in their head the moment they see the second text on screen: “Every Journey has an End”.  Those who have followed the Batman series (or those who have been in contact with a devoted fan) know that the creepy guy is Bane, a technologically enhanced human killing machine. And they know that it is he who brings about the demise of Bruce Wayne (ie – Batman).  In the 1990’s comic series “Knightfall”, Batman takes on Bane in an epic battle which comes to an end when Bane cracks Batman’s back. *Alliteration!*  According to the comics this paralyzed Bruce Wayne who had to turn over his Dark Knight role to Dick Greyson, the first Robin.

All of this via Wikipedia btw 🙂

SO – when I heard about the direction of this movie, knowing what I did about the Bane-Batman fight, I got really excited!!!  Perhaps for once a director would be willing to take us to that place with a superhero (no surprise that it would be Nolan doing it).  We have gotten just about every angle of the Superhero story by now and it is time for something new….like a protagonist’s “death”.  In other words I already thought this film had amazing potential and then this trailer came out…

I want to start with the end first actually.  My favorite part of this whole trailer is the title slide – it is bold and new, yet simple and elegant.  Nolan simply switched up the colors and did something amazing.  Again please remember that I was watching this on IMAX so the screen was massive as was everything on it.  My anticipation is building to fever pitch when the screen goes into brilliant white and the words “The Dark Knight Rises” fade onto the screen.  The simplicity of switching the colors made this title card, which for all other purposes was extremely dull, a beautiful and exciting revelation.  It was bold, as the film are, and unexpected, like it’s predecessor, Simply amazing.

Now that I have mentioned that, let’s turn to following the thing from the beginning.  And of the beginning let me say this:  I have rarely been so excited to see a logo as I was to see the WB with the blue flames.  I love that choice because instantly I sat upright in my chair saying to myself, “No…it can’t be….is this?….”  The semi-familiar blue flames from the Dark Knight was a great way to kick this trailer off because it is a teaser in of itself – you both recognize them and yet still have a moment of wonder as to whether they really are what you think they are.  Again, really loved them and I got so excited when I saw them.  Kudos, WB 🙂

Okay. While I love this trailer, I do have a beef with whoever animated those damn buildings.  Seriously?!  I am hoping that I will hear any day now that the trailer was rushed into production so that it could be matched with the HP7.2 release and that the animation won’t look that bad in the movie.  When I saw it the first time I thought, “Wow that doesn’t look so hot” and it is only after having thought it out know that I recognize that the buildings are more reminiscent of the new Arkham City video game than of a Hollywood blockbuster.  It serves it’s purpose but it doesn’t look good doing so.  That however is my only beef with the teaser, and I move on to more positive thoughts.

I love how the artist of this trailer starts with old footage and a monologue that, unless I am mistaken, comes from Ra’s al Ghul in movie 1.  The first couple of shots being throw-backs to Begins (Bruce walking in the mountains, Standing in the cave) works very well with that. And I love how it progresses to the final shot of the Dark Knight just before the halfway point of the trailer.  Again it is a nice call-back and creates a great flow for the trailer so that 30 seconds in we are caught up with what has happened and are eagerly anticipating what is too come.

Now, my favorite part of the trailer I have already mentioned (the title card) and much of the reason I love it is because of the marvelous crafting of the text slides that come before it.

“Every Hero has a Journey”
“Every Journey has an End”
“The Epic Conclusion to the Dark Knight Legend”

Again, Nolan plays this element so perfectly in that fans will be falling all over themselves with excitement about the film potentially following canon with the comics, while non-nerds get a similar excitement simply from the fact that something is ending.  It was a great choice to pair this with HP7.2 because both are banking (thank God!) on the fact that this is the END – there is no more after this.  In Hollywood world, which is currently rebooting a 2002 series, this is an incredibly NOVEL IDEA!!!!  🙂

The words and the phrasing are just fantastic.  You get an A-B  B-C pattern in the first two which creates a nice symmetry and flow, and the final card just throws more gas on the question-mark fire over whether this will be the end of Bruce Wayne or not.  They are beautiful, elegant, devilishly simple, and incredibly effective at stirring one’s heart to curiousity.

The second half of the trailer (0:42 – 1:39) handles the material in a very interesting manner.  First of all, it isn’t until after the Title card that we see the Dark Knight for whom the movie is titled.  We see Commissioner Gordon on his apparent deathbed, rasping for breath and explaining to some mysterious figure that the Batman must return to save Gotham.  Their is currently a debate going on about whether or not he is talking to Batman there or if perhaps he is speaking directly to Bruce Wayne, as the voice speaking back is not clearly one or the other.  Personally I don’t think he is talking to either there but we shall see.

We get some nice flashes of Bruce training and a very quick shot at Bane while the Cityscape is coming together to form the Bat logo.  Again it is a nice touch, the city forming the logo, but the animation still is just woefully subpar for what I assume it should be.  The monologue by Gordon is excellent – both in performance and in its building ramp of excitement and urgency.  In fact the whole trailer has a nice beat to it that ramps the anticipation very well.  The ending was a bit odd, with the scene and text card after the Title, but it again it puts that thought in our minds that this is the CONCLUSION.  All in all I thought it was wonderfully paced and it did its job very well.

One final thought on it:  I really liked the music.  While it is pretty standard-Nolan for the majority (or maybe I should say standard-Zimmer) it really shines when the Title Card comes up.  I love the chanting!!!  It makes it so guteral and intense – almost implying that the world is against Batman.  It reminds me of a bullfight or a cage match crowd crying out some war chant to psych themselves up. Really interesting and I am looking forward to another great Zimmer soundtrack.

So there you go!!!  A day late but never a dollar short! 😉  Hope you enjoyed this review and please let me know what you think in the comments below!  And please let me know what you would like to see me review!  Next week I will be getting back to the Sherlock Holmes: Game of Shadows trailer, as suggested by my brother.

My Sunday post might also by late (as we are traveling back then) but I promise that you don’t want to miss it.
Thanks for sticking with me and have a marv-u-lo-tastic-al weekend!!!

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HP 7pt2 and Sequel-itis (w/ emoticons)

To begin, please check out the trailer at this link – Harry Potter 7 pt.2 – then come back for commentary. And if you haven’t already, check out my full review of Part 1 at the Soontobeangel blog.

0:09 –> ohmygoshohmygoshohmygosh!!!!!!!!  (*-*)
0:12 –>  OHMYGOSHOHMYGOSHOHMYGOSH!!!!!!!!  (^-^)
0:15 –> OHMYMOTHERBLEEPINGGOSH!!!!!!!!!!!!  <(^o^)>
0:19 –> HOLY MOTHER OF GOD IT’S HARRY FREAKIN’ POTTER!!!!!!!!! <(X0X)>

I must say that I had purposefully cut myself off from Harry Potter film news recently because the my experience with the first film was partially spoiled by my full knowledge of it prior to the release.  I had been following Mugglenet and Mugglecast, which gave me every detail of Part 1 – from where the split was to news about the minor changes in the story.  Ultimately my experience was less because it was just fulfilling what I already knew – like playing a video game you have already seen a playthrough of.  But I digress…

The first time I saw this trailer was before Super 8, just three weeks away from the end of a series which has defined a generation. I have been with Jo and all the Potterites since the release of book 4 and have loved watching how it has shaped literature for my and later generations.  Anyway, when the trailer came up I was filled with a sense of awe and wonder that was diluted slightly by the knowledge that this is the end of a big part of my life. But again I digress and will now return to analysis of the trailer.

This trailer is tailor-made for fans like me – people who have followed the series from the beginning. I love that they open with Snape, as he does become a major part of this final installment. Also, the way that the creator of this trailer uses music is magical (pun intended). The times I mentioned above fit in exactly with how I felt as I was watching it the first time. It again plays right into the longtime fans and reminds us that this is going to be big! The sequence of images in the first 20 seconds just gets us in the mood and reminds us of the darker tone of the final part.

Next we get into the meat and taters of it.  I like that the first image after the WB logo matches the final image of Part 1 at Shell Cottage. It is a nice bridge. Also the use of the monologue from the final battle (Voldy’s challenge to Harry) really fits well, setting the tone again and the natural Ramp of it works magnificently for the style of a trailer. By the 37th second, it moves into the “epic portion” showcasing the Gringott’s break-in and the music picks up to goosebump raising levels.

The text on screen again plays well with the epicness of the music and the target audience of fans: “On July 15 only one can live”. Another important point is that if you look carefully, they artistically designed it so that Voldemort and crew are shown in dark blues and greens whereas HP and friends are in a lighter orangy brown.  This visually separates the two and makes the conflict more apparent.

Battle scenes and fighting sets up that final battle – which shows a nice linear flow of the trailer following the story’s plot. Probably my favorite part of the whole trailer comes at 0:57 – when Ron says “We can end this”. Amazing. I felt it. Any Potter fan felt it. WE can end this. WE.

A few final notes on the trailer:

  1. When the music hits its peak…and we see Tonks reaching for Lupin’s hand…. (;_;) Crying.
  2. To all you who have been there through the whole thing, from start to finish, “Let’s finish this the way we started it. TOGETHER!”
  3. THE EPIC CONCLUSION (w/ accompanying EPIC music)
  4. I dont think it shows too much because we know what is coming. It just pumps us up for it.
  5. Complete the Journey 😀

So with that #4, I lead into a short bit about Sequels. This film in particular is not, repeat NOT, targeted at people who haven’t at least seen the films, if not read the books as well. Because this is not just a sequel but one of the first Part 2’s in the history of film (I mean an intentionally split film). Thus, the advertisers know that people who haven’t been following the series will NOT be going to the premiere.  They aren’t going to fight the diehard’s dressed in wizarding garb to see it first. Thus they target us – the weirdo’s…I mean Wizards and Witches!

In the same way, trailers for sequels to movies and video games have to balance between pandering to the longtime fans and trying to entice those who haven’t yet joined the party. Harry Potter 7 part 2 knows exactly who they are targeting and makes a spectacular trailer.  I am pumped and ready for it, despite me anxiety over the end of my childhood series.  Good job guys. Good job.

FINAL SCORE:   ★★★★★

There you go. And now for a surprise bonus trailer!! Here is Disney•Pixar’s BRAVE. Absolutely love it. Has an excellent pace and I love that it feels like it contains its own story. The introduction of the Scottish element was handled well and I loved that they let the monologue lead to the title rather than divulge it. Only drawback here is that the animation doesn’t stand out as much as previous Pixar film did, from Dreamworks particularly. So I think they are going to have to sell this one on story rather than on looks. Just a thought. Really excited about it!`

Thanks for sticking with me and please check out my full review of Harry Potter and the Deathly Hallows Part 1 at the Soontobeangel blog.  Please let me know what you would like to see me review in the comments below. Next week I will be turning to another sequel, suggested by my brother:

Sherlock Holmes – Game of Shadows

Thanks again to him for actually suggesting a trailer. (HINT*HINT)  Please let me know what trailer you would like me to analyze and I will do it. So with that thanks again and go enjoy the final film in the greatest film franchise of all time. 🙂

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The Art of the Trailer – Origins

Here you go! This is the post that started it all, and I want to start off this blog with it. Enjoy and please let me know what you think!

Something that is quickly becoming a major passion of mine is the creation, construction, stylisms, and impact of a trailer.

……….no

I mean the short video promos that sells to you the product, be it movie or video game.  I have even seen them for books. They are the first impression makers, the only thing that makes me even think about caring about your production.  Trailers are an invaluable part of how a film or game gets big…and yet to most people they are just bothersome fodder between them and the movie they came to see.

For me this is an incredible tragedy.  In the space of 2 minutes or less you have to convey what your story is about AND make it look worth my time AND make it look fun.  This is not a task for the faint of heart, nor for the perfectionist. It’s not easy, and thus we often get junk, but once every long while we get a great one that stands out as the amazing work of art that it really is.

It seems to me to often we end up seeing the whole movie in the short preview.  There is no wonder. There is no mystery. There is no draw. I may be a film major, but it doesn’t take any sort of real brain-power to see the entire plot of the story from the trailer; they give it to you on a silver platter.  Take almost any modern trailer, say….oh…how about…Everything Must Go. Check out the trailer and come back for my thoughts.

Right off the bat the tone is set by the music – this is a comedy. This is confirmed by the opening image of Will Ferrell as Nick. However they quickly show us that it is a bit more serious than most of his other stuff….until 0:25 in, when he falls right back into his old schtick.  The next thirty seconds details the entire Act 1 – he gets kicked out and decides to live on his lawn, trying to hold onto his old life.  The First Turn is at 1:08 when he finds out that he can’t stay this way for much longer.  His struggle is between letting his past go and moving forward versus keeping his old life.  MAJOR CONFLICT DEFINED.
Immediately following that we get “the sidekick” (and a bit more confirmation of Ferrell’s humor).  Then, comes my friend Ryan‘s favorite part – THE INDIE MUSIC!!! (that tells us that it’s going to be a “quirky, yet serious drama about ‘real’ people and ‘real’ life”. Yippie.)
***1:42 – Blatant stating of the moral of the story by female friend/mentor. (Then the music gets hopeful…).  We get a nice little montage and at 1:51 we see the Second Turn – he gets rid of his stuff, thus proving he is learning the lesson.
And you might be saying “wait! that seems more like the ending than the end of Act II.”  And you’d be right, because at 2:17 we see the hero’s low point (the real Turn 2). Clearly he falls into depression towards the end of his borrowed time and is lifted out of it by what really matters – his friends. Aww.

End on some jokes to remind us that it’s funny and that’s it. The story mostly laid out in the trailer.  Why should I pay $11.50 to see in 2 and a half hours what I got in 2 minutes and paid nothing for? Seriously.

To be honest, what really sparked this dissertation was the recent slew of trailers and news from the E3 conference.  Video Game trailers have inspired me far more than most of those for movies.  What I truly love about video game trailers is that they understand that they can create something totally off-story to sell it.  Doesn’t make much sense when I say it but check out the announcement trailer for Dead Island and I think you’ll see what I mean.

I LOVE THIS TRAILER!!!  The music fits so well to what they are doing there, and this is exactly what I mean.  It shows absolutely zero gameplay, zero story, and honestly zero characters from the video game.  Yet, this alone enticed me enough back in February for me to have followed it all the way here into June.  I love how it focuses on the emotional impact of the zombie invasion, something often left out in favor of “killin’ them damn zambies!” But the true beauty of the promo is the mixing of the story, both forwards and in reverse, so that at the end he leaves his daughter behind.  That was a beautifully tragic moment that incredibly re-imagined a classic scene into something new and amazing!  This is far more interesting than them telling me the whole story and hoping I’ll buy it anyway.

Ultimately I could go on forever about this (and I probably will do a follow-up post sometime) but this post is epicly long enough already.  However, as promised to my friends on Facebook, below I am posting a list of great trailers along with my comments on each.  They are broken up into three sections – Classics, Friend Recommendations, and My Own Personal Favorites. Enjoy, Comment, Subscribe, and please let me know what you think about my opinions.  I am passionate about this and would love to hear your comments. If this is your first time here, thanks for checking me out (yeah!) and please feel free to comment below! A-Dios!

CLASSICS:

–>Psycho
[All-time classic; Hitchcock creates a neat documentary style which makes the film seem all the scarier because of the potential reality of it; though his acting sucks, the audiences of the 1960’s would have been totally freaked out by this sort of gimmick]

–>Cloverfield
[A more recent classic, it really sells the major feature of the movie – the handy-cam-esque style of the film; Also note: they don’t even name the film in this preview…fascinating J.J. Fascinating]

–>Wall•E
[Surely you remember this one, a classic that focuses on it being the last Pixar original (early) idea; really works well for selling it to older audiences who will in turn excite the younger generations; Cool way of marketing this]

–>Scary Mary
[I am putting this under Classics because this really shows how important a trailer is and how much impact it can have on the expectations of a movie or game. Also because it is bleeping scary!]

—————————-

YOURS:

–>Green Lantern
[Never been crazy about this; It shows way to much of the movie; I like the motto at the end except that Batman does the final line]

–>Star Wars: The Old Republic
[1:11 is the teaser; 2:02 is the second teaser; the rest is the trailer; It is super long but works I guess.  More of a short than a trailer]

–>Girl with Dragon Tattoo
[I have no idea what this is about; the only reason it works is because most people have read the books or seen the foriegn movie and know sort of what is going on; an insider’s trailer – not good for outsiders like me]

–>Battle: Los Angeles
[I like the ramp from the metallic somber song to the near-scream; also this one doesn’t say title just like Cloverfield; However, they are still showing us a lot of the movie]

–>Transformers: Dark of the Moon
[I remember I really loved this the first time I saw it; great mixing of past and future; I am looking forward to it; doesn’t tell us much but just enough to make me interested]

–>Another Earth
[Perfect example of a trailer that shows too much; I know most of the story and am left with only a little mystery left. Also they don’t clarify the mood – it starts as a dark sci-fi then becomes a typical indie depressed drama; I am interested in the story but the only thing the trailer did for that was tell me the name]

–>Green With Envy
[Please watch it first then read the rest of this! ||  Love it!  Great misdirect and beautiful parody of every RomCom trailer ever :) Segel is really making me believe that this won’t suck! In fact I am really looking forward to this!]

–>Gears of War 3
[Really just “meh”; good use of song but really doesn’t make itself stand out; Only really good part was the “Let’s finish it” line and the “Brothers to the End” – that seems interesting but otherwise really a letdown from GW3]

–>X-Men: First Class
[Great trailer; starts off with emotional build up of the music which really invites you in; Great blending of the old and new (in many ways); Doesn’t show to much and still enough to make me think this might be worth my time; Good use of a different title scheme rather than typical text]

–>Lord of the Rings: Return of the King
[Should have ended right after 0:56; we see far too much; just like the movie you keep thinking “when is this going to be over?”; Again a trailer that really only works because the audience has already seen movies 1 and 2 and is chomping at the bit for the final installment; really not that good of a stand-alone trailer]

—————————-

MINE:

–>Assassin’s Creed Revelations
[By far my favorite trailer right now; sick song that hits deeply and emotionally – amazing graphics in the cinematic – tells me everything I need to know (protag, setting, style, and part of plot) – and is FREAKING SICK!!! Please check this one out now and see what I mean]

–>Halo 4
[Very cool reintroduction of the series; I like that it takes only 20 secs to figure out what we are seeing, yet the payoff still is really fantastic]

–>Inception
[Almost put this in classics, but I want you to try to watch this how you first saw it – see everything new and remember what it was like to not understand it then (not like how you don’t understand it now :) ]

–>Sly Cooper 4
[I have always been a fan of the series, and the trailer plays right into what I love about it with a great payoff at the end]

–>Dead Island
[Worthy of being mentioned again; great re-engineering of a scene to make an intended mood]

–>Legend of the Guardians
[This is the trailer that got me into studying trailers; PLEASE watch in HD; really showcases the visuals which are phenomenal (and totally Snyder-esque) and the song was well selected and used to drive in the emotional impact]

–>Ghost Recon Future Soldier
[I like the “carousel”-esque effect that really works to make itself standout from Battlefield or COD, which is what this needed to do to muster any support]

–>Abraham Lincoln Vampire Hunter
[Just to prove that books get trailers :) but really this is a great promo for what looks to be an awesome book]

–>10 Things I Hate About Commandments
[I end on another parody that again showcases how important a trailer can be in making the mood, tone, and direction of film (or game) go and how well it can reach the target audience]

NO…DAMN IT!!!! Gah……..

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Getting Started!

Hello World!
Whether you are joining me from my soontobeangel blog or are a new viewer, welcome to my new series!

This blog will be the official site for The Art of the Trailer, a weekly analysis of trailers and teasers for both movies and video games.  I will be exploring what makes them work, what makes them good and how they impact the average consumer.  This is a huge passion of mine and I look forward to sharing this joy with you.

The format of this series is still under construction but I can say that, as of now, the plan is for one post every Friday around 4pm Pacific Time (7pm Eastern).  I will be reviewing both recent and old trailers, both movies and video games, and commenting on them.  I will break them down beat by beat to see what makes them tick and tick well or poorly.  Also, I am checking into the possibility of including a video blog with this, but that is still a ways away.

So there you are! I plan to start this Friday with a breakdown of the most recent “Harry Potter and the Deathly Hallows part 2” trailer, examine how being a sequel effects the trailer, and a surprise bonus trailer analysis you’ll just have to be there to see. Check out my reviews and ramblings at soontobeangel, and please comment below and subscribe!