Tag Archives: Jude Law

Elementary, My Dear Watson!

To begin, please check out the trailer at this link – Sherlock Holmes: Game of Shadows – then return for thoughts and commentary. And if you haven’t already, check out my review of Harry Potter and the Deathly Hallows part 1.

I just want to make sure I say that regardless of how off I get from my schedule of posting, I will get the Art of the Trailer up every Friday.  This week just worked against me as far as my posting schedule goes, but again I say AotT will be up on Friday as scheduled each week.

Now with that out of the way, let’s get into the trailer.  Thanks to my brother Travis for suggesting this one! What I like most about the trailer is its pacing. It has a fairly standard soundtrack over it, at least for a modern trailer, but it plays well with it.  Particularly how it matches every note with a different shot.  It was just refreshingly pointed – it matched beats like an elegant dance.

Let’s break it down a bit further. It starts off well with the line “Welcome”.  Just a nice touch, it invites us into the trailer.  From there it ramps up nicely, building passion and intensity as the music slows down.  At 0:52 we get a great moment of reintroduction to Watson. Just great pacing and ramp to that point.

Only at 1 minute in does the story start.  We get a glimpse of Holmes tracking a conspiracy and get just enough of a teaser of Moriarty to pique our interest without fully spoiling how the filmmakers have decided to portray him.  Good stuff.

We also get a nice parallel structure from the musical slowd0wn at 0:52 and at 1:25.  It creates a symmetry which connects the whole thing together. Plus Robert Downey Junior cross-dressing is funny any day 🙂

The entire last minute is completely Bad-A! Particularly when Holmes cocks the gun, punching the guy, then flips it over to Watson.  Just great timing with the music (which I will say again was pretty standard).  The beats are just phenomenal as we get to the end.  The mortar fire at 2:02 fits so well and the editing at “Make it count” is fantastic.  Fast-paced and action packed, it really gets the heart moving. But it’s not an entirely serious film, because we laugh at 2:17.  Title sequence is good, ending on humor is good. Just all around a well produced trailer.  The musical and visual beats match better than I have ever seen them do previously.  It really is a sort of waltz that is really beautiful. Definitely looking forward to December now.

One final note:  while they show us a lot of the film in this trailer, I don’t feel that they show too much.  The cuts are very quick and we only get the faintest glimpses of what is going on.  I was recently listening to an episode of Mugglecast in which they break down the HP7.2 trailer and I noticed that they went second by second analyzing what they saw, not how the trailer worked or flowed.  If you pick it apart like that with the Sherlock Holmes trailer, I am sure you would see more than you wanted to have spoiled.  But, if you view it as it was shown – fast and furious in the cinemas – you get a very well crafted, non-spoilery trailer that gets you excited for the film.  Just a thought.


I have just been watching the BBC show Masterpiece Mystery! Sherlock and it is flipping PHENOMENAL!!! It is a version of the Sherlock Holmes stories set in modern day London.  The writing is amazing – it fits so well with the classic tales yet manages to still surprise me everytime.  It is truly a wonderful show and I really recommend you check out Season 1 sometime if you get the chance.  You won’t be disappointed!


Check out this awesome fake trailer – George Lucas Strikes Back.  I won’t comment on this as a trailer (because it really is the movie itself) but it looks hilarious, lots of great jokes, and to be honest I think it is a true life story.  Thanks to Ryan for suggesting this one!

There you go!  Lots of Holmes this week and a bit of Lucas to go with it.  Hope you enjoyed it, sorry for the delays and crazyness and check back next week when I will be reviewing the new Battleship trailer.  Thanks!

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HP 7pt2 and Sequel-itis (w/ emoticons)

To begin, please check out the trailer at this link – Harry Potter 7 pt.2 – then come back for commentary. And if you haven’t already, check out my full review of Part 1 at the Soontobeangel blog.

0:09 –> ohmygoshohmygoshohmygosh!!!!!!!!  (*-*)
0:12 –>  OHMYGOSHOHMYGOSHOHMYGOSH!!!!!!!!  (^-^)
0:15 –> OHMYMOTHERBLEEPINGGOSH!!!!!!!!!!!!  <(^o^)>

I must say that I had purposefully cut myself off from Harry Potter film news recently because the my experience with the first film was partially spoiled by my full knowledge of it prior to the release.  I had been following Mugglenet and Mugglecast, which gave me every detail of Part 1 – from where the split was to news about the minor changes in the story.  Ultimately my experience was less because it was just fulfilling what I already knew – like playing a video game you have already seen a playthrough of.  But I digress…

The first time I saw this trailer was before Super 8, just three weeks away from the end of a series which has defined a generation. I have been with Jo and all the Potterites since the release of book 4 and have loved watching how it has shaped literature for my and later generations.  Anyway, when the trailer came up I was filled with a sense of awe and wonder that was diluted slightly by the knowledge that this is the end of a big part of my life. But again I digress and will now return to analysis of the trailer.

This trailer is tailor-made for fans like me – people who have followed the series from the beginning. I love that they open with Snape, as he does become a major part of this final installment. Also, the way that the creator of this trailer uses music is magical (pun intended). The times I mentioned above fit in exactly with how I felt as I was watching it the first time. It again plays right into the longtime fans and reminds us that this is going to be big! The sequence of images in the first 20 seconds just gets us in the mood and reminds us of the darker tone of the final part.

Next we get into the meat and taters of it.  I like that the first image after the WB logo matches the final image of Part 1 at Shell Cottage. It is a nice bridge. Also the use of the monologue from the final battle (Voldy’s challenge to Harry) really fits well, setting the tone again and the natural Ramp of it works magnificently for the style of a trailer. By the 37th second, it moves into the “epic portion” showcasing the Gringott’s break-in and the music picks up to goosebump raising levels.

The text on screen again plays well with the epicness of the music and the target audience of fans: “On July 15 only one can live”. Another important point is that if you look carefully, they artistically designed it so that Voldemort and crew are shown in dark blues and greens whereas HP and friends are in a lighter orangy brown.  This visually separates the two and makes the conflict more apparent.

Battle scenes and fighting sets up that final battle – which shows a nice linear flow of the trailer following the story’s plot. Probably my favorite part of the whole trailer comes at 0:57 – when Ron says “We can end this”. Amazing. I felt it. Any Potter fan felt it. WE can end this. WE.

A few final notes on the trailer:

  1. When the music hits its peak…and we see Tonks reaching for Lupin’s hand…. (;_;) Crying.
  2. To all you who have been there through the whole thing, from start to finish, “Let’s finish this the way we started it. TOGETHER!”
  3. THE EPIC CONCLUSION (w/ accompanying EPIC music)
  4. I dont think it shows too much because we know what is coming. It just pumps us up for it.
  5. Complete the Journey 😀

So with that #4, I lead into a short bit about Sequels. This film in particular is not, repeat NOT, targeted at people who haven’t at least seen the films, if not read the books as well. Because this is not just a sequel but one of the first Part 2’s in the history of film (I mean an intentionally split film). Thus, the advertisers know that people who haven’t been following the series will NOT be going to the premiere.  They aren’t going to fight the diehard’s dressed in wizarding garb to see it first. Thus they target us – the weirdo’s…I mean Wizards and Witches!

In the same way, trailers for sequels to movies and video games have to balance between pandering to the longtime fans and trying to entice those who haven’t yet joined the party. Harry Potter 7 part 2 knows exactly who they are targeting and makes a spectacular trailer.  I am pumped and ready for it, despite me anxiety over the end of my childhood series.  Good job guys. Good job.

FINAL SCORE:   ★★★★★

There you go. And now for a surprise bonus trailer!! Here is Disney•Pixar’s BRAVE. Absolutely love it. Has an excellent pace and I love that it feels like it contains its own story. The introduction of the Scottish element was handled well and I loved that they let the monologue lead to the title rather than divulge it. Only drawback here is that the animation doesn’t stand out as much as previous Pixar film did, from Dreamworks particularly. So I think they are going to have to sell this one on story rather than on looks. Just a thought. Really excited about it!`

Thanks for sticking with me and please check out my full review of Harry Potter and the Deathly Hallows Part 1 at the Soontobeangel blog.  Please let me know what you would like to see me review in the comments below. Next week I will be turning to another sequel, suggested by my brother:

Sherlock Holmes – Game of Shadows

Thanks again to him for actually suggesting a trailer. (HINT*HINT)  Please let me know what trailer you would like me to analyze and I will do it. So with that thanks again and go enjoy the final film in the greatest film franchise of all time. 🙂

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