Category Archives: Video Game

The Definition of the #DGRSong

The trailer for Gore Verbinski’s new film A Cure for Wellness has dropped and I want to define this once so I can just reference it in the future.

When you hear the following in a trailer:
  1. A pop/folk song
  2. Tempo slowed way down
  3. Set in a minor key for creepy/disturbing effect
These things put together when used as the backing track for a movie/game/whatever trailer – I am now officially labeling the “Dark Gritty Reboot Song” or #DGRSong
 
Other Examples:

If you aren’t yet convinced, check out this great article by ScreenCrush which includes a much larger collection of examples.

#DGRSong

 
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Because it Deserves to be Seen…

Here is the launch trailer for what will undoubtedly be one of the weirdest games ever made, and it debuts with a hilarious parody of a great trailer from a few years ago.  Enjoy!

**UPDATE**
For anyone wishing to support this wonderful endeavor can saunter on over to goat-simulator.com to preorder the game on Steam (Windows only at the moment).  Enjoy and BLEH!!!!!


! New MGS Trailer !

For those of you unfamiliar with Hideo Kojima’s now infamous style of video game trailers, check out this latest addition to his collection.  This premiered at PAX Prime, a Gaming convention in Seattle, WA and it one of the coolest trailers I have ever seen.  Check out the super awesome transition at the very end and enjoy this really cool, cinematic trailer for Metal Gear Solid: Ground Zeroes:


Golden Trailer Award Predictions

Yes, they do in fact have awards for that!  The Golden Trailer Awards are the Oscars for film marketing and the top prize is highly sought after.  Previous winners include: Inception, Social Network, Starcraft II.  I know most people won’t even notice it’s passing, but the 13th Annual Golden Trailer Awards will be announced on May 31st.

Much like I did for the Oscars on my other blog, I will be listing all of the Nominations below for each of the big 16 awards (there are nearly a hundred technical awards which I won’t be going through).  Each nominee will be linked to youtube so you can see each one and my predicted winner will be the video posted underneath.  When the awards are given out, I will be highlighting each winner in red text so you can compare how I did.

So without further delay – My Predictions for the 2012 Golden Trailer Awards!

Best Action Nominees:  Miss

Best Animation/Family Nominees:  Correct

Best Comedy Nominees:  Correct

Best Documentary Nominees:  Miss

Best Drama Nominees:  Correct

Best Horror Nominees:  Miss

Best Independent Nominees:  Miss

Best Music Nominees:  Miss

Best Romance Nominees:  Correct

Best Thriller Nominees:  Miss

Best Video Game Trailer Nominees:  Correct

The Don LaFontaine Award for Best Voice Over Nominees:  Miss

Golden Fleece Nominees:  Miss
(best trailer for a terrible movie)

Most Original Trailer Nominees:  Miss

Summer 2012 Blockbuster Trailer Nominees:  Correct

Trashiest Trailer Nominees:  Miss
(be warned these have questionable content)

Well there you have it folks!  Be sure to check back on June 1st to see who won!  Let me know who you think will win each award and what you think of my picks!  Until next time, thanks for tuning in to the Art of the Trailer!

**UPDATE**

Well if I have learned one thing, it is that the Golden Trailer people and I don’t see eye to eye on everything.  I went  6 for 16 in the end which is not at all how I expected to do.

The main challenge I had in making my picks was trying to find the balance of the quality of the trailer itself versus the film behind it.  For example, I thought that the trailer for Apollo 18 was not all that bad.  I have mentioned my issues with the marketing of John Carter on this blog before and so when I saw that trailer was on the list it was a no-brainer.  However, there clearly was some amount of brain involved because somebody thought it was better than Apollo’s so I guess I must concede that.

I am really sad to see that “Pig with the Froggy Tattoo” didn’t win anything, and not just because it made me wrong on several picks.  I genuinely thought it was one of the funniest and best made trailers of this past year and I know that it certainly built the hype of the Muppet film for me.  However, when I picked it for most original trailer, I knew that it was likely to fail simply because it was a parody of another trailer (which I did correctly predict) so again, I can see where I went wrong there.

Final thoughts:  OF COURSE DARK KNIGHT RISES WON!!!!!
I can’t believe that Snow White and the Huntsman took Best Action Trailer.  It isn’t as intense as some of the others and it doesn’t sell itself as an action film.  More action-y than Mirror Mirror perhaps but not as much as GIJoe: Retribution.

Well it was fun, I learned a lot and I can’t wait until next year to see if I can’t pass the 50% mark on my 2013 Golden Trailer Award Predictions!

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Call of….Black Oop….wait, what?

Check out this just released trailer for the sequel to Treyarch’s mega-hit, Call of Duty: Black Ops II:

This really came out of nowhere and I was surprised to see a first trailer for this in my Facebook feed.  Seeing that the release date is set for November 13 of this year, it makes sense that they should start marketing it now.  Perhaps I am not as up with the gaming world as I used to be, but I hadn’t heard anything solid about this title’s release so seeing that it will be out before the Apocalypse was quite a shock.

The trailer itself is pretty good, albeit lengthy.  First and foremost, the introduction is spectacular.  The tiny identifier tag at the bottom with the date filling in slowly does a perfect job of lulling me into thinking it is common intro and then throwing me for a loop with the 2025 time stamp.  Instantly, I was intrigued enough to watch the rest of the trailer.

I like the narration by old Frank Woods and I think they did a great job of revealing the new directions they are taking this sequel in.  Now, I don’t know if this future soldier, Metal Gear Solid vision is the best way to go for the franchise as that is where most of Treyarch’s competitors are headed (Modern Warfare, Ghost Recon, other name-drops).  However, I think there is one thing that we all can agree on:  The dubstep is freaking SICK!!!

Overall, I’d say that they are off to a good start with this trailer.  I know I am interested in seeing where this marketing campaign goes and how that affects perception of the game itself.  At least for now I can say that they have my attention and we will see what they will do with it.  Besides, it has been a bit long since I had COD for dinner.

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GameTrailers.com Top 100 List

Hey All!
I came cross this during the week and thought it was really awesome. Gametrailers.com, the leader in you guessed it – Video Game Trailers and News – just wrapped up its breakdown of the Top 100 Video Game Trailers of all time.  I think they did a really great job of being objective and fair, and in my opinion they did pick the best (though maybe not in the same order as I feel it should be).  Check out their list and see what great commentary they have on why they picked what they did:

Top 100 VG Trailers of All Time

Because Gametrailers.com has the worst video player in the history of the world, I have posted a list of links below for the Top Ten Trailers – from 10 to 1:

Welp!  There you go!  I really look forward to watching all of the trailers on the list.  Thus far this is the most comprehensive listing of Video Game trailers I have come across so please check it out, let me know what you think in the comments below (did they get it right?) and be ready for a great trailer this coming Friday!

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Kingdom Hearts: Birth by Sleep

This is the most convoluted universe I have ever seen in a movie or game series.
This is Kingdom Hearts:

This is the trailer for the most recent….part of the Kingdom Hearts series, Birth by Sleep, and boy is it….yeah. In brief, the story of KH involves the hero’s journey of Sora, going from kid on an island…with no parents…to an interplanetary champion of love, hope, and the ever clear Light! (whatever that means).  Basically the ambiguity of Square Enix’s “good vs evil” collided with the stock Disney “Believe and Trust your Heart” – which leaves us with a very basic (VERY BASIC) battle of light and darkness.

And that really doesn’t make a lot of sense.  You are fighting your rival at the end of the first game and all seems lost…but then you “believe and the power of your heart saves you!!!” ….whatever that means.   Now, I am an optimist and I do believe in magic that underlies the world (at least in the magical qualities) so I really like that “light v dark” stuff. However, this series goes to a ridiculous point – PARTICULARLY after the second game. But I wont get into that. Let’s get to the trailer….

Basically I would say that this is the Zack Snyder of Trailers — it looks amazing and really focuses on that.  It is a gorgeous trailer!  Some moments (o:29, 0:35, 1:07) look nigh on live-action, which is incredible for animation made in 2006-7.  The set-up is beautifully haunting and draws us into wondering “what is going on”.  Then, of course, the fight is masterfully crafted, showcasing the years of experience Square Enix brings to the series.  Combat plays fantastically, quick and intense, and best of all – it builds up the story rather than replace it.

That is what is best about this trailer:  it has a narrative story that almost follows a three act structure.  First to be clear, this is actually two teasers in one video.  The first is the secret ending of KH2 and the second is the original teaser for the game (split is at 1:26).  The narrative part is actually across both

Starting with the introduction of the three heros in the Secret Ending, we start to see the world in which this all occurs.  The second teaser begins with the villain’s entrance and at about minute 2 we shift into Act II.  The shift is subtle but we move from the exposition of characters to the actual fight itself. Then final Act begins at about 3:30, about the time that the Bald guy enters the fight.  The shift here is from mindless violence and fighting to a more personal side of thing.  We start to see who we are dealing with people (who might or might be recognizable) and it becomes all the more real.

What doesn’t work about the trailer is the music.  It is nice and it hits the beats, but it doesn’t enhance the trailer. It just exists to fill the gap of sound and for no other purpose, which is a shame because it could have been spectacular.  Oh, well…

Overall, I am drawn to answering the BAZILLION questions I have about the series and where it is going, so I have to give this trailer a solid:

Rating = 5/5

If you want to look more into the series and the super convoluted storyline, check out the Kingdom Hearts page on Square Enix’s website.  It at least puts them in order 🙂 and God knows we all want them to just MAKE KH3 and get on with it already!

Thanks for hanging in there with me this week!  Crazyness happens when you are two weeks into your Junior year of college.  I promise to be more punctual with stuff in the future weeks.  And speaking of, tune in next Friday for Melancholia – already promising to be a fantastic film!