We gloss over them almost daily, get frustrated at them for delaying us seeing a good movie, and for the most part do not bother considering them at all. What, then, makes a trailer good or bad? How can a teaser become something memorable and have an impact on our opinions of a narrative work? Why does Hollywood spoil every movie they make with an overly revealing trailer?
All these questions and more I examine here and try to get to the heart of what exactly is the
Art of the Trailer
Careful analysis and scholarly inquiry into movie marketing, trailers, and teasers for upcoming Games, Movies, and TV shows – examining the merits of what makes for a memorable and exciting trailer.
Check out my other blog – Reviews & Ramblings – where I review movies and games.