“They looked for it in South America
…but it was in Africa the whole time.”
Like, Comment, and Subscribe.
Like, Comment, and Subscribe.
Today the new trailer arrived for Christopher Nolan’s upcoming war historical film, DUNKIRK, and it gives us an excellent opportunity to talk about the use of the ticking clock motif in trailers. Check out the video below and then keep scrolling for the analysis.
On March 25th, 2017 the first trailer for DC’s JUSTICE LEAGUE was released. Have a look below and join me after the jump for some analysis of the trailer itself.
Overall, this trailer works well at teasing audience of the popcorn thrill-ride to come. It lands punches, auditory and editorial. And it at least presents a decent look at the heroes we are all wanting to see. Nothing really about the plot, but it is the first trailer so we can give it a pass.
The opening sequence follows the now standard Chris Nolan/Syncopy formula – insert shots, hard-cut-in before quickly fading to black, from one sequence over a swelling tone and ending with disembodied, cryptic voiceover line. That leads into a 30 second sequence of re-introducing the heroes (notably assuming that we already know Wonder Woman). At 1:05, the trailer kicks into gear and delivers the goods in three distinct sections ending at the title screen:
The pacing is quick, gives you just enough of a taste of each of the characters to be interested, and jumps right into the title sequence in a tight two minutes. Normally I would think that runtime a bit long for a first trailer, but when balancing 5 heroes, it is an impressive feat. And the tag at the end lands just right – reminding the audience they will have fun at this movie (a point DC needs to stress given their last two entries).
By way of conclusion, I want to examine three elements briefly that standout about this trailer:
That’s it! You can expect the next trailer to drop sometime around, say…June. Probably attached to the Wonder Woman release. Until then, let me know what you thought about this trailer – whether it will keep you interested in the DCEU or if it nailed the coffin shut on what has thus far been a trainwreck. Thanks for joining me and keep on the lookout for more trailer analysis here at ART OF THE TRAILER.
If you aren’t yet convinced, check out this great article by ScreenCrush which includes a much larger collection of examples.
For all the bad rap M. Night Shyamalan has gotten over the past few years, at one point he was a very exciting director to watch. His movies were tense, had great atmosphere, and played on simple fears that haunt us all. However, recently he has gone a little bit…weird. Most of his recent work is not worth examining, but this TV spot for his new film The Visit has one moment that I think prepares all of us for what is in store. Watch until the end for the best moment in a trailer thus far this year. 🙂
CBS just released their first trailer for their new DC product, Supergirl. I have some brief thoughts:
1. This trailer is SIX minutes long.
2. WOW that was a harsh strike for Feminism there! “If you don’t like it, you are sexist and wrong and evil. Want to watch our show now?” I understand what they are trying to do – get ahead of the genuine sexist nonsense guaranteed to come in wake of this release – but swinging this strongly this early compromises the trailer’s ability to market the show. I don’t really want to watch this, for numerous reasons…and I should feel bad because of that?
3. They kept the “it’s not an S” thing….
4. Is this from Hallmark? The emotional journey they try to take us on! I’m all for a trailer being its own work of art, and for trailers telling their own stories. But this? This is too much – it feels pandery, trying to appeal to a presumed “Female Market” while showcasing enough action to keep male viewers interested. It undercuts its effectiveness to all markets and further complicates the gender politics they are navigating.
5. Despite all of my snark, I really do hope this succeeds. I don’t care if the show lasts 20 seasons and spawns two movies, but I do want it to show Hollywood that people are willing to support content with female leads. Happy for once to say DC is beating Marvel to the punch.